How a self-published book broke 'all the rules' and became a bestseller
Briefly

A TikTok ad steered Kohn Glay to 'The Shadow Work Journal,' which he promoted fervently, resulting in over 58 million views and $150,000 in commissions.
Keila Shaheen, the book's real creator, saw over 1 million copies sold, with 700,000 via TikTok, showcasing a new era in book marketing and sales.
Read at Boston.com
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