"Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta's internal warning systems,"
"If regulators wouldn't tolerate banks profiting from fraud, they shouldn't tolerate it in tech,"
"People on our platforms don't want this content, legitimate advertisers don't want it and we don't want it either,"
Meta projected potential revenue of up to $16 billion from ads featuring scams or banned goods, roughly 10% of annual revenue. The company holds about a $1.3 trillion market capitalization and owns Facebook, Instagram, Threads, and WhatsApp. Detection systems failed to stop an estimated 15 billion high-risk advertisements per day, producing about $7 billion in annualized revenue from ads showing clear signs of fraud. Personalized-ad systems increase user exposure to multiple scam ads after a click. Ads were blocked only when detection reached at least 95% certainty; high-risk marketers below that threshold were charged higher fees, which added revenue. Documents were used to validate planned integrity investments.
Read at Inc
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