"The grandson of the inventor of Reese's Peanut Butter Cups has lashed out at The Hershey Co., accusing the candy company of hurting the Reese's brand by shifting to cheaper ingredients in many products. Hershey acknowledges some recipe changes but said Wednesday that it was trying to meet consumer demand for innovation. High cocoa prices also have led Hershey and other manufacturers to experiment with using less chocolate in recent years."
"Brad Reese, 70, said in a Feb. 14 letter to Hershey's corporate brand manager that for multiple Reese's products, the company replaced milk chocolate with compound coatings and peanut butter with peanut crème. "How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?" Reese wrote."
Brad Reese, grandson of H.B. Reese, accused Hershey of harming the Reese's brand by replacing milk chocolate and peanut butter with compound coatings and peanut crème in multiple products. Hershey confirmed some recipe changes and said adjustments support new shapes, sizes and innovations while protecting the essence of the brand. Hershey stated that Reese's Peanut Butter Cups remain made with milk chocolate and peanut butter produced from roasted peanuts with sugar and salt. High cocoa prices have prompted Hershey and other manufacturers to experiment with using less chocolate. H.B. Reese invented Reese's Peanut Butter Cups in 1928, and his family later sold the company to Hershey in 1963.
Read at Boston.com
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