"You cannot make this up!" said TikToker Johnny Palmadessa in one of the many hopeful if not fact-based social media videos posted recently. "Taylor Swift is getting ready to endorse Kamala Harris!" And Republican presidential nominee Donald Trump reposted an AI-generated image of the pop star wearing an Uncle Sam outfit, in which he accepted her seeming endorsement of his campaign.
Celebrity endorsements are as much a thing in politics as they are in consumer products. "Celebrities draw increased engagement, increased attention, and they increase conversation," said Ashley Spillane. Her research shows you don't have to be a star as big as Swift to influence voters.
In reality, Swift has not endorsed Trump or any other candidate in this election cycle so far. Other celebrities have already come out in support of Harris and Trump. For instance, Amber Rose emphasized the importance of Trump's presidency for future generations.
Megan Thee Stallion shared her enthusiasm for Kamala Harris in a performance at a recent rally. "We're about to make history with the first female president!" she said. This captures the excitement around celebrity endorsements in the political arena.
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