Eating less beef is a climate solution. Here's why that's hard for some American men
Briefly

Malcolm Regisford recalls a Burger King ad promoting beef consumption as part of masculine identity, exemplifying how marketing shapes perceptions of masculinity and dietary choices. This connection persists into adulthood, influencing significant food habits.
Diego Rose highlights a consistent trend: men consume more beef than women, indicating that cultural factors contribute to dietary choices influencing climate change. These patterns matter in addressing climate solutions.
Tim Searchinger emphasizes the critical role of beef in climate change, noting its significant contribution to greenhouse gas emissions and deforestation. Reducing beef consumption is essential for impactful climate action.
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