Christina Capatides serves as senior vice president of Social Media and Trending Content for CBS News, overseeing social discovery and production across multiple platforms. Her leadership saw CBS News tripling its social media following, with 70% of TikTok followers under 44. Capatides launched popular social-first video brands like "The Uplift" and "Down To Earth," both achieving numerous awards for their impactful storytelling. This approach has enabled CBS News to connect with younger, diverse audiences, turning news consumption into a more engaging experience.
Under Christina Capatides' leadership, CBS News significantly enhanced its social media presence, tripling its following and creating impactful social-first video franchises.
Capatides has been instrumental in reshaping CBS News' approach to engage younger audiences through innovative social strategies, resulting in 27 million new followers.
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