The Harris campaign's first ad targeting Latino voters notably did not use the term 'Latinos', instead emphasizing shared experiences and familial values to resonate more broadly.
Democrats, learning from past failures, have shifted focus from overt appeals on immigration reform to economic issues, tactically presenting Latino voters’ interests on par with other demographics.
With over 36 million eligible Latino voters this year, the Democratic approach reflects a new understanding, treating them not as a niche group but as constituents with diverse priorities.
Representative Alexandria Ocasio-Cortez exemplifies this change, emphasizing economic issues over ethnic identity, resonating with voters by focusing on class and relatable personal experiences.
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