Bumble to users: You need sex. Users to Bumble: Get lost.
Briefly

You know there's a certain reputation for certain apps to have hookup culture. We all know that. I did not consider Bumble one of those.
Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.
Read at Boston.com
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