As Christmas approached, Solomon Lehnerd's online gun store, Rooftop Defense, saw a surge in accessory sales rather than firearms. His shop specializes in items like grenade launchers for AR-15s, which have become increasingly popular as buyers shift focus from purchasing guns to enhancing them with high-margin accessories. This shift is notable in a year of lower-than-expected gun sales, leading Mr. Lehnerd to expand his inventory from seven to 700 items since opening in 2020. With the prevalence of AR-15s in American households, traditional gun sales have plateaued, prompting retailers to rely heavily on accessory sales for revenue.
"Guns have almost no margins at all. Scopes, suppressors, handgrips and muzzle brakes were once inconspicuous options associated with firearms in the United States, footnotes to the hardware that often makes headlines."
"Even the best-selling AR-15... is owned by so many Americans that it is no longer in such demand. 'Everyone's got them,' one retailer said of his sales this summer."
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