A temporary reduction in tariffs on Chinese imports from 145% to 30% has prompted U.S. companies to increase shipments of merchandise. Jay Foreman, CEO of Basic Fun!, expressed relief at the change but highlighted ongoing challenges, like supply chain disruptions and enduring tariff costs. He warns that without a sustainable solution, retail prices may rise significantly, and the consequences could be devastating for businesses with thin margins. The uncertainty of future policies leaves business owners apprehensive, as a potential return to high tariffs threatens their survival during a critical sales period.
When I got the news, it was about 4:30 in the morning. I literally jumped out of bed, called my factories in China, and started booking trucks and containers.
...if the burden falls entirely on manufacturers like us, we're in trouble. Everyone — retailers, factories, and consumers — needs to share the pain.
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