Kellyanne Conway stated that the primary concerns for voters were "safety, affordability, fairness, and education," emphasizing that Democrats underestimated the significance of these issues.
Conway pointed out that Trump effectively attracted voters across traditional party lines, enhancing support from demographics like African Americans and younger voters, which was key in his electoral success.
Conway emphasized that K-12 education became a critical motivating factor for many voters, particularly women, contrasting their reduced support for Kamala Harris compared to previous Democratic leaders.
Highlighting Trump's 'authentic' image, Conway explained that comedy and joy became central themes in his campaign, along with strategic engagements through platforms like TikTok and social media.
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