"The current aggregate polling estimate of undecided voters is 3%. While 3% or 4% sounds significant in a tight race, that figure is not enough votes in play to really move the needle."
"Podhorzer's research found that about 90% of [undecided] respondents usually or always vote for one or the other party, with pollsters' models themselves confounding the elections."
"Focus groups should instead address swing voters, those who do lean towards one candidate but are open to voting for the alternative, as they represent a crucial block."
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