The research conducted by More in Common indicates that 70% of voters either didn’t know the Conservative leadership candidates or believed none could win the next election.
Focus group discussions revealed that Tory voters abandoning the party found the Liberal Democrats to be appearing more 'normal', contributing to the Conservatives’ image crisis.
The Conservatives are at risk of being perceived as 'weird', similar to the Democrats’ critiques of Republicans, leading to a disconnect with everyday voters.
Polling revealed that Priti Patel had the highest public recognition among candidates, but even within key Conservative constituencies, many still found it hard to identify leaders.
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