US pollsters taking heat again for failing to predict Trump triumph
Briefly

Pollsters are facing intense scrutiny for their failure to accurately predict Trump’s electoral success again, despite revised methodologies claimed to reflect better polling realities.
Constraints in interpreting voter sentiment have led to erroneous forecasts about Trump’s standing, leading to predictions that underestimated his support in key battleground states.
According to polling expert J Ann Selzer, who previously accurately predicted Obama's victory in Iowa, her findings describing female voters' dissatisfaction stem from real sentiment, despite industry's skepticism.
Polling agencies touted new methods for predicting voter behavior, yet many still faced backlash for failing to foresee Trump's resurgence, subsequently undermining their claim for restored credibility.
Read at www.theguardian.com
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