In a striking shift, Mr. Trump is broadening his appeal by making explicit identity-based arguments, increasingly pitting Black and Latino voters against each other.
Trump's appeal to various identity groups involves a unified grievance where individuals feel they are not receiving their fair share, reflecting deeper societal divides.
Despite mockery and condemnation, Trump's overt racial, gender, and religious messaging in this campaign marks a significant attempt to expand his base of support.
Political scientist Michael Tesler notes that compared to past candidates, Trump is far more deliberate in his identity-based appeals to Black and Latino voters.
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