Focus groups of Conservative voters revealed that most do not recognize candidates for the Tory leadership, with only Priti Patel known by over half of respondents.
Despite 14 years in power, the Conservative Party leaders are largely unknown to voters; only 36% could name a preferred candidate for PM.
Kemi Badenoch, though an early favorite among bookmakers, was only recognized by 37% of focus group participants, highlighting a disconnect with the electorate.
Of the focus group participants, 70% either couldn't identify a best candidate or thought none were suitable, pointing to a significant lack of confidence in leadership.
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