Swift's massive endorsement for Kamala Harris dramatically increased voter registration activity, showcasing the significant impact celebrities can have on political engagement and election outcomes.
In the current-day social fabric, parasocial relationships rule supreme; a celebrity is not just viewed as an entertainer, but also as an extension of a fan's moral, social, and political values.
With love and hope, Taylor Swift, Childless Cat Lady.
More than 300,000 new visitors went to vote.gov as a direct consequence of Swift's post, illustrating the power of celebrity endorsements in enhancing voter turnout.
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