The Harris campaign has seen a wave of celebrity support. But how helpful is it?
Briefly

Swift's massive endorsement for Kamala Harris dramatically increased voter registration activity, showcasing the significant impact celebrities can have on political engagement and election outcomes.
In the current-day social fabric, parasocial relationships rule supreme; a celebrity is not just viewed as an entertainer, but also as an extension of a fan's moral, social, and political values.
More than 300,000 new visitors went to vote.gov as a direct consequence of Swift's post, illustrating the power of celebrity endorsements in enhancing voter turnout.
Read at www.theguardian.com
[
]
[
|
]