Former President Donald Trump's return to the White House demonstrates his mastery of image-making in politics. His inaugural ceremonies included performances, like the Village People, and symbolic executive orders delivered with theatricality. This highlights Trump's approach of blending high and lowbrow elements to connect with his audience. Throughout his first term, he leveraged media opportunities, from controversial photo ops to orchestrating dramatic narratives during crisis situations. Now back in office, he holds unprecedented access to tools that enhance his public persona, positioning himself as a prominent figure at the center of rally-like spectacles.
During his first term, Trump argued over photos of his Inauguration crowd size, conducted foreign policy conducive to photo ops, and sought to project strength after being hospitalized with COVID-19.
Trump's command of his image was on full display over the course of his multi-day inaugural ceremonies, showing a rally-like show with him at the center.
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