The campaign's special attention to the LDS vote makes sense, as members of the Church of Jesus Christ of Latter-day Saints have been considerably less loyal to the party in the Trump era.
Almost immediately, Latter-day Saints for Trump devolved into a Veep-like comedy of errors, starting with the unauthorized use of LDS Church President Russell M. Nelson's image on their website.
Users on X quickly noticed a page selling Mormon-branded merch, including coffee mugs and koozies, which attracted mockery due to Mormons' well-known abstention from coffee and alcohol.
Mormon-targeted campaign events were scheduled without regard for Latter-day Saint religious practices, showcasing the campaign's overall lack of understanding of the community they sought to engage.
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