Opinion | James Carville: It Was, It Is and It Forever Shall Be the Economy, Stupid
Briefly

We lost for one very simple reason: It was, it is and it always will be the economy, stupid. Democrats have flat-out lost the economic narrative.
The only path to electoral salvation is to take it back. To win back the economic narrative, we must focus on revving up a transformed messaging machine for the new political paradigm.
Perception is everything in politics, and a lot of Americans perceive us as out to lunch on the economy, not feeling their pain.
It's about finding ways to talk to Americans about the economy that are persuasive, repetitive, memorable, and entirely focused on the issues that affect Americans' everyday lives.
Read at www.nytimes.com
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