This year, presidential candidates are meeting potential voters where they are by campaigning in unexpected places like McDonald's, showcasing a narrative around the American dream.
The Trump and Harris campaigns both connect their stories to the American dream of social mobility, with McDonald's serving as a cultural touchstone in this narrative.
The Trump campaign has leveraged accusations against Kamala Harris regarding her past employment at McDonald's to portray Democrats as disconnected from the working-class experience.
Despite Doug Emhoff's past as an Employee of the Month, the Trump campaign's narrative about Harris's authenticity at McDonald's continues to resonate with voters.
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