President Trump's lengthy address to Congress garnered significant attention, with 36.6 million viewers tuning in, reflecting a 13% increase over Biden's previous address. This speech was notable for its duration and content, wherein Trump taunted Democrats and proclaimed a new era of prosperity. Nielsen's ratings highlighted a skew toward older viewers, with 71% aged 55 and older. While traditional TV ratings remain high, they exclude the audience streaming on digital platforms, signaling a shift in how political messages are consumed in the modern media landscape.
Approximately 36.6 million Americans tuned in for President Trump's 100-minute address to Congress, marking the longest such speech in recent history and attracting 13% more viewers than Biden's last speech.
Trump, adept at using the media, took advantage of the speech's mass audience to boast of a new golden age while repeatedly challenging the Democrats present.
Ratings by Nielsen revealed that traditional TV views represent only part of the audience, omitting millions who might follow events via various online and social media platforms.
Fox News led the ratings race with 10.7 million viewers on the night of Trump's speech, while CNN and MSNBC garnered around 1.9 million each.
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