"When it comes to sizing up any crowd, including at campaign rallies, the CCC isn't focused on getting a precise head count. It's more of a kind of larger-scale thing."
"How many people turn out gives you some very rough measure of trending intensity of concern about a particular issue," Ulfelder says, highlighting the importance of crowd size in understanding political engagement.
"His team accounts for venue capacity, information from fire marshals and law enforcement, and reports from journalists at the scene for approximations," Ulfelder explains the methodology applied by the CCC.
"They'll report both the highest and lowest ends of these estimates, then average both figures out to come up with 'a conservative take on how big the crowd was,'" describing the analytical process utilized by the Crowd Counting Consortium.
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