The ongoing election campaigns highlight major voter concerns like the economy and reproductive rights, yet Republican ads heavily focus on transgender rights, aiming to sway key voters.
Republican ads featuring Trump's campaign have invested over $17 million to emphasize key Democratic support for transgender rights, aiming to forge a cultural divide that resonates with certain voter demographics.
In pivotal swing states, more than 30,000 ads focusing on transgender issues reflect a broader strategy to depict the Democratic Party as extreme on social issues, particularly impacting tight races.
Polling indicates that divisive social issues, like transgender rights in sports, have the potential to sway undecided voters, especially among suburban women and men, highlighting cultural divides.
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