With Canada's federal election approaching, research shows over a quarter of Canadians have encountered fake political content on social media, which has become increasingly sophisticated and polarizing. A report from Canada's Media Ecosystem Observatory highlights a surge in misleading Facebook ads promoting fraudulent investment schemes. The election is notable for the ban on sharing Canadian news on Meta platforms, yet over half of Canadians still seek political news on these platforms, raising concerns about the quality of information accessible to voters.
More than a quarter of Canadians have been exposed to fake political content on social media that is 'more sophisticated and more politically polarizing'.
Despite the ban, more than half of Canadians still obtain political news from Facebook, highlighting the platform's pervasive influence.
'People using Facebook aren't often thinking, 'Am I reading the news?' But they leave feeling more informed politically.' - Aengus Bridgman
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