A Master of the Media Evolved Yet Again in 2024
Briefly

Donald J. Trump's rise to power exemplifies his ability to adapt to the changing media landscape, utilizing modern tools like social media and influencer personalities to connect with voters.
By bypassing traditional media channels and leveraging online influencers popular among younger demographics, Trump effectively harnessed new communication strategies to boost his candidacy and outreach.
His recognition of the importance of connecting with audiences through platforms like Twitter and reality television helped reshape the political communication landscape during his campaign.
The inclusion of online celebrities like Bryson DeChambeau and the Nelk Boys illustrates Trump's strategy to engage with a distinct and often younger audience, positioning himself innovatively in the digital age.
Read at www.nytimes.com
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