"But there is one problem above any other that Britons say causes them personal distress. It is pushing many to desperate action. It's the same issue that may well seal the next election. It's no secret, but instead regularly flashes deepest red in polls. Yet it is neither discussed by our prime minister nor receives urgent ministerial attention. And no newspaper is bawling about it in 72-point type."
"Mention it in Westminster, and your audience will think you are regurgitating recent history. The cost of living crisis? Wasn't that Liz and Rishi's bag? After Vladimir Putin invaded Ukraine, and skittled energy markets in the process. Huge public anger; a costly giveaway; many glittering careers sacrificed. Prime fodder, surely, for a cracking episode of The Rest is History. But for most other Britons, this isn't the stuff of memories."
The cost of living remains a persistent crisis for many British households, causing widespread personal distress and desperate actions. Food and fuel prices continue to rise while wages have not kept pace. Energy bill caps were raised ahead of winter, amplifying household strain. Inflation has fallen from double digits to about 4%, but that provides little relief for families facing higher shopping and utility costs. Political and media attention is uneven, with inadequate ministerial urgency and limited public debate. The ongoing financial pressure influences voter sentiment and could be decisive in upcoming elections.
Read at www.theguardian.com
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