Companies will soon be required to simplify the subscription cancellation process to help consumers avoid unwittingly signing up for unwanted services, addressing subscription traps.
Consumers in the UK face significant challenges with subscriptions, spending approximately £26bn annually while nearly £1.6bn is lost to unwanted subscriptions due to convoluted terms.
Justin Madders admitted being caught in a subscription trap himself, stating that his experience illustrates how some organizations engage in misleading practices that trap consumers.
The government aims to empower consumers through the Digital Markets, Competition and Consumer Act, ensuring greater transparency and easier cancellation routes for subscription services.
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