The Behavioural Insights Team (BIT) is working to combat misinformation surrounding heat pumps, as negative narratives are hampering the government's adoption targets for these environmentally friendly devices.
Research indicates that individuals who claim to have significant knowledge about heat pumps are actually less inclined to purchase them, in contrast to those answering knowledge questions accurately.
Several media sources have contributed to the misinformation about heat pumps, portraying them as costly, unreliable, and inefficient for older homes, thus impacting public perception negatively.
The government is leveraging BIT’s expertise to create strategies against misinformation and better inform the public on the benefits and misconceptions surrounding heat pumps.
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