The UK government's advice encouraging retailers to promote deals on minimally processed and nutritious food has been rescinded after lobbying by large ultra-processed food firms. Initially, the Department of Health and Social Care aimed to help shift promotions towards healthier options, offering discounts on fruits, vegetables, and whole grains. However, after pressure from industry representatives like the Food and Drink Federation, the guidance was softened, leading to criticism from health experts who warn that the current regulations still allow promotions on products considered 'healthier', which may include many unhealthy options.
The government's legal guidance to encourage promotions on nutritious food was scrapped after pressure from major food corporations, limiting support for healthier options.
The U-turn reported by the Guardian shows that effective health policy is being undermined by lobbying from ultra-processed food firms, affecting public health decisions.
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