First Minister John Swinney has accused Reform UK, led by Nigel Farage, of launching a racist attack against Scottish Labour leader Anas Sarwar through an advertisement that implies he favors the Pakistani community. Swinney and the SNP have filed complaints with Meta, stressing the ad's role in race-baiting and provoking division among different racial groups in Scotland. Scottish Labour and the Greens have also condemned the ad, urging social media companies to take responsibility in preventing racial hatred in political discourse.
John Swinney condemned Reform UK's advertisement as a "blatantly racist" attack on Anas Sarwar, emphasizing the need for social media to combat racism in politics.
Scottish Labour and SNP have lodged complaints with Meta over Reform UK's ad, asserting it incites racial division and scapegoats the Pakistani community in Scotland.
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