Welsh Labour's advertising expenditure on Facebook and Instagram reached £33,572 from March 20 to April 18, more than double that of any other party. Plaid Cymru followed with £15,360, while the Welsh Conservatives spent £7,448. Smaller parties like Reform UK, the Welsh Liberal Democrats, and the Wales Green Party spent considerably less. The data includes local branches and candidates, but only those spending over £100. Advertisements targeted specific demographics and locations, with various strategies employed to engage voters.
"Welsh Labour spent £33,572 on Facebook and Instagram ads, significantly outpacing other parties in the lead-up to the Senedd election, with Plaid Cymru at £15,360."
"The advertising strategies included targeting specific towns, constituencies, and demographics, with many ads focusing on policies or attacking rival parties."
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