Mass advertising campaigns surrounding assisted dying have ignited controversy among MPs, particularly over the appropriateness of tactics used by both pro and anti-assisted dying groups.
MPs expressed deep concern about the billboard campaign by Dignity in Dying, emphasizing that exploiting terminally ill patients' images in public spaces is highly inappropriate and insensitive.
The use of the NHS logo by Care Not Killing in their Facebook adverts targeted at undecided MPs has raised alarms, with critics arguing that it is misleading and unethical.
A spokesperson from Care Not Killing highlighted the accelerated push for the assisted dying debate and warned that the proposed legislation could lead vulnerable individuals to feel pressured to end their lives.
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