Labour MPs are urged to engage more with online media platforms like YouTube to counter toxic narratives about their party. The Labour Growth Group, consisting of about 110 MPs, is collaborating with popular content creators to help Labour backbenchers become social media influencers. This strategy aims to prepare this new generation of politicians for future roles while ensuring diverse views reach a broader audience, especially the younger demographic. A Labour figure emphasized the importance of constant presence on newer media to counter disinformation and maintain relevance in contemporary political discussions.
We have to be where people are and especially for young men and those considering populist alternatives, that's on new media.
If we continue to leave a vacuum in these spaces, that's where we get toxic narratives emerging and going unchallenged.
Today's media landscape is not the same as 1997's. We have to be in people's faces constantly on YouTube and on TikTok.
Low trust in politics, low turnout, lack of sense of delivery, those aren't things we are going to change with a nice Times headline.
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