Ed Davey, the leader of the Liberal Democrats, transformed his party's fortunes through engaging campaigning methods, becoming the 'Tom Cruise of British politics' with fun activities that connected with voters.
Davey reflects on his campaign successes, stating, "The stunts attracted crowds, and you're engaging them. You do some real politics, actually, as a result." He emphasizes the importance of local candidates in the Lib Dems' turnaround.
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