A significant portion of US shoppers are actively boycotting brands due to perceived political affiliations, with 25% having distanced themselves from stores reflecting triggering political views. Amazon has come under scrutiny after its founder, Jeff Bezos, made sizable donations to Trump’s inaugural committee, which contributed to a backlash among consumers. Recent findings also indicate that UK shoppers are increasingly considering political implications in their purchases, with a growing movement to support or boycott retailers linked to controversial figures like Trump.
'There's no doubt that some US consumers have stopped ordering from Amazon, as well as a number of other retailers, such as Walmart and Target.'
A quarter of US shoppers have abandoned their favourite stores due to their political stances, according to a recent Guardian-Harris poll.
A growing number are joining campaigns such as the UK's Stop Trump Coalition to protest against his policies.
According to a newly formed activist group called The Peoples Union USA, the week-long "economic blackout" of Amazon saw global support.
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