The trial of a methane-suppressing feed additive, Bovaer, across British farms has sparked a significant online backlash, with threats of boycotts against major supermarkets.
Arla Foods’ announcement of a trial using the methane-suppressing feed additive Bovaer led to a public outcry, with consumers expressing concerns over the product's safety.
The backlash included dramatic protests from consumers who threw dairy products in the bin, citing fears that the additive could harm cows and consumers.
As part of a strategy to cut emissions from cows, the use of Bovaer has created controversy, reflecting the clash between climate efforts and consumer trust.
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