"WARC's analysis indicates that unlicensed gambling ad spend will grow from 844.7 million in 2025-26 to 934.2 million in 2026-27, exceeding 1 billion by 2028. This marks a significant shift in the gambling advertising landscape."
"The projected crossover point in advertising spend is characterized as a tectonic shift within the market, with unlicensed operators increasingly dominating the sector and licensed firms reducing their budgets."
"Grainne Hurst, chief executive of the Betting and Gaming Council, described the findings as a tipping point where illegal operators overtake licensed firms in advertising spend, fundamentally reshaping consumer exposure to gambling ads."
Unlicensed gambling operators in the UK are expected to surpass 1 billion in advertising expenditure by 2028, driven by a significant increase in online marketing. In contrast, licensed operators are forecasted to reduce their advertising budgets by 9.2% to 1.05 billion in 2025-26. The Gambling Commission is undergoing a leadership transition, coinciding with a scheduled Westminster Hall debate on gambling advertising. The market is experiencing a shift, with unlicensed firms dominating growth in both advertising and sponsorship spending.
Read at news.bitcoin.com
Unable to calculate read time
Collection
[
|
...
]