The 'Make It Fair' campaign has prompted a united response from major newspapers in the UK, all featuring identical imagery to protest government proposals affecting copyright protection. These proposals would allow AI companies to utilize copyright-protected content for training their models without obtaining permission from the creators. The campaign emphasizes the need for transparency and fair payment for creatives while individuals are left with the burden of protecting their works through a cumbersome rights reservation process. This initiative aims to rally public support for safeguarding the creative industries amidst growing AI concerns.
"Tech companies use creative content, such as news articles, books, music, film, photography, visual art, and all kinds of creative work, to train their generative AI models. Publishers and creators say that doing this without proper controls, transparency or fair payment is unfair and threatens their livelihoods."
"The Make It Fair campaign represents a united front among UK media industries, protesting against government proposals that might undermine copyright protections in the age of AI."
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