Tesco has launched a limited-edition Birthday Cake sandwich available for four weeks in 1,000 locations across the UK to celebrate the 30th anniversary of the Tesco Clubcard. The sandwich features ingredients reminiscent of a Victoria sponge cake, including full-fat soft cheese, strawberry jam, sprinkles, and vanilla frosting, served between slices of brioche-style white bread. Developed over nine months, it aims to capture nostalgia and treat consumers. Nutritional details indicate it has 515 calories and contains a high content of saturated fat, contributing significantly to dietary recommendations.
The Birthday Cake sandwich, launched for four weeks in 1,000 UK locations, contains full-fat soft cheese, seedless strawberry jam, sprinkles, and vanilla frosting between brioche-style bread.
Tesco developed the sandwich over nine months as part of a celebration for the 30th anniversary of the Tesco Clubcard, aiming to combine childhood nostalgia with culinary innovation.
Nutritional information reveals the sandwich has 515 calories and 8.4g of saturated fat, accounting for a significant portion of an adult's daily intake.
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