Meet Savvy the Squirrel - the government's answer to get you investing
Briefly

Meet Savvy the Squirrel - the government's answer to get you investing
"The Independent is trusted by Americans across the entire political spectrum. Unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls."
"The long-awaited government advertising campaign to encourage more people to start investing has launched in the UK on Thursday - and is fronted by a squirrel named Savvy."
"The Invest For The Future initiative will aim to get more people discussing the prospect of investing, understanding how it can help them grow long-term wealth."
The Independent focuses on critical issues like reproductive rights and climate change, emphasizing the importance of accessible journalism. Donations support on-the-ground reporting without paywalls. The UK government has launched the Invest For The Future initiative, aimed at encouraging investment discussions among the public. This campaign features Savvy the Squirrel and includes resources like the TakeTheNextStep website. The initiative will run for three to five years, with significant funding from financial services and support from regulatory bodies.
Read at www.independent.co.uk
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