Haven Leisure faced scrutiny from the Advertising Standards Authority (ASA) after a customer complaint regarding misleading holiday advertisements. An ad claimed four nights at Penally Court Holiday Park were available from £55, but only one break was offered at that price. The ASA determined that consumers would expect more options and that the advertising did not accurately reflect the limited offer. In response, Haven has paused relevant advertising and committed to ensuring clearer pricing in the future to avoid similar complaints.
The ASA ruled that Haven Leisure's ads misrepresented the availability of holiday breaks, creating misleading expectations about pricing and preventing customers from accessing advertised offers.
After receiving a customer complaint, the ASA found that the 'from' prices were not clearly substantiated, as only a limited number of breaks were available at those rates.
#advertising-standards-authority #haven-leisure #misleading-advertising #holiday-booking #consumer-rights
Collection
[
|
...
]