Fake tan, beads and hats: Leadership candidates' merch handed out to win over Tories
Briefly

The Conservative Party conference in Birmingham showcased leadership hopefuls engaging in innovative marketing strategies to garner support, with merchandise like Bobby J' hats and temporary tattoos taking center stage.
Robert Jenrick's new Bobby J' baseball caps aimed to entice Tory supporters, symbolizing the ongoing competition among leadership contenders to make a memorable impression at the conference.
Attendees observed that Team Tugendhat's creative offerings, including temporary tattoos and 'Tom's fake tan', quickly ran out, indicating a strong interest in unique campaign merchandise.
The conference highlighted a shift towards merchandise-driven engagement, with various candidates distributing not just traditional items, but also humorous and eye-catching products to attract attention.
Read at www.independent.co.uk
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