Entain Directly Targets Premier League Clubs Citing 'Cryptocurrency Reliance' in Sponsor Ban
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Entain Directly Targets Premier League Clubs Citing 'Cryptocurrency Reliance' in Sponsor Ban
"Entain's general counsel wrote to six Premier League clubs on May 15 over unlicensed gambling sponsor deals. Zinger letters cite Stake's cryptocurrency reliance and BJ88's unregulated payment methods like cryptocurrency. Escalation follows February's letter to Premier League CEO and May 7 IFR submission."
"Zinger's letter to Everton CEO Angus Kinnear argued that Stake's heavy reliance on cryptocurrency and its history of operating in grey jurisdictions make it a lightning rod for concerns regarding money laundering and lack of player protection, and that the company's rapid rise has been fuelled by an unregulated streamer culture that specifically targets the younger demographics your Everton in the Community programmes seek to protect."
"Stake surrendered its UK Gambling Commission license in February 2025 after the regulator launched an investigation into a December 2024 social media campaign featuring adult performer Bonnie Blue."
"In his letter to Bournemouth Chairman Bill Foley, Zinger wrote that the sponsorship with BJ88 is particularly concerning given the brand's lack of transparent corporate history and its focus on the grey market and that BJ88 has been frequently associated with aggressive marketing tactics in regions where gambling is prohibited, often using unregulated payment methods like cryptocurrency to evade financial oversight."
Entain’s general counsel sent letters on May 15 to six Premier League clubs about shirt sponsorship deals with gambling operators lacking a UK Gambling Commission license. The letters cite concerns about Stake’s reliance on cryptocurrency, its history of operating in grey jurisdictions, and risks related to money laundering and insufficient player protection. The letters also point to an unregulated streamer culture that targets younger audiences. Stake surrendered its UK Gambling Commission license in February 2025 after an investigation into a December 2024 social media campaign featuring an adult performer. Separate letters raise concerns about BJ88’s lack of transparent corporate history, grey-market focus, aggressive marketing, and use of unregulated payment methods such as cryptocurrency to evade oversight.
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