Cereal Partners UK (CPUK) is set to close its Bromborough factory, threatening 314 jobs, despite its profitability. The closure aims to consolidate cereal production at its Staverton site in Northamptonshire, where a £74 million investment is planned to expand capabilities. The decision is attributed to declining cereal sales due to changing consumer habits and increasing competition from other breakfast options. The company is prioritizing support for affected employees during this transition, which could mean significant upheaval for the local workforce in a long-standing community employer.
Cereal Partners United Kingdom and Ireland (CPUK&I) is proposing to close the Bromborough factory, risking 314 jobs, while moving production to Northamptonshire with a £74m investment.
Sales of breakfast cereal are in significant decline owing to the changing habits of UK and Irish consumers and the greater competition from alternative breakfast options.
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