The Advertising Standards Authority has criticized major broadband companies for misleading customers over mid-contract price increases, emphasizing the need for clearer, more prominent disclosures.
The ASA ruled that BT, EE, Plusnet, TalkTalk, O2, and Virgin Media Broadband must not misrepresent contract terms and need to be transparent about mid-contract price hikes.
New advertising guidance mandates that companies must clearly present the total prices consumers will pay, ensuring transparency about future price increases.
A spokesperson from Virgin Media O2 expressed surprise at the ASA's ruling, despite claims they had already updated their practices in compliance with new transparency standards.
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