"Sends is proud to announce that its CEO, Alona Shevtsova, has been honoured with the title of Woman Entrepreneur in Fintech of the Year at the prestigious Brit Fintech Awards. The awards ceremony was held on Friday, 3rd October, at One George Street, London, bringing together leading entrepreneurs, investors, and visionaries from across the UK and the international fintech landscape. The award recognises Alona Shevtsova's outstanding leadership, innovation, and dedication to advancing financial technology solutions that drive inclusion, transparency, and efficiency in global payments."
""This award is not just a personal achievement, but a recognition of the incredible work our Sends team does every day," said Alona Shevtsova, CEO of Sends. "The fintech industry is about breaking barriers, building trust, and shaping the future of financial services. I am honoured to be recognised among such talented peers and remain committed to driving innovation that empowers both businesses and individuals worldwide.""
Alona Shevtsova was honoured as Woman Entrepreneur in Fintech of the Year at the Brit Fintech Awards held on Friday 3rd October at One George Street, London, recognising her leadership, innovation and dedication to financial technology solutions that promote inclusion, transparency and efficiency in global payments. In 2025, Sends launched a versatile platform for personal and business use enabling account opening, digital bank cards issuance, and acquiring service connections, supporting rapid client growth. Sends is a London-headquartered FCA-authorised Electronic Money Institution since 2017 with a mission to upgrade the banking experience by offering a functional alternative to traditional bank accounts.
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