""Dogs are instinctive and expressive, so we tried to reflect that in the line work, keeping things slightly imperfect, a bit more textured and focused on movement.""
""We liked the idea that one feels like the owner's voice and the other feels like the dog's. Not in a literal way, but in terms of tone.""
""That's what makes Barkhouse's identity so charming - it's rooted in the lovability of pets.""
Crown Creative aimed to redefine dog daycare aesthetics by focusing on movement, play, and personality. They created a brand identity that includes whimsical illustrations inspired by The New Yorker. The design features both serif and sans typefaces to appeal to dogs and their owners, with each typeface conveying different tones. The illustrations depict real dogs, capturing their unique characters and movements, contributing to Barkhouse's charming identity that balances domestication with freedom in the canine daycare industry.
Read at Itsnicethat
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