Mariah Carey's music video for "Type Dangerous" features a prominent use of a customized typeface, Aviano Serif Black, which echoes her established branding in typography. The video is segmented into acts named after potential love interests, introducing them with bold, red text. Over her 35-year career, Carey has predominantly used the serif typeface Friz Quadrata, making it as integral to her image as her fashion choices. This purposeful font selection illustrates how typography can signal a brand refresh while remaining consistent with longtime visual themes.
The video for Mariah Carey's song "Type Dangerous" prominently features a uniquely customized typeface that reflects her long-term branding strategy.
In her career spanning 35 years, Mariah Carey has consistently chosen typefaces like Friz Quadrata that complement her musical identity and branding.
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