"The LCD panel displays inside Muni's Breda Light Rail Vehicles caught my eye with their mechanical yet distinctly personal look, constructed on a 3×5 grid."
"The characters are made up of geometric modules: squares, quarter-circles, and angled forms, creating imperfect, almost primitive letterforms that reveal a utility and charm."
"This balance of utility and charm shows up everywhere in San Francisco, from the Golden Gate's defining colour to the multicoloured Painted Ladies."
"The steepness of the streets was once an oversight in city planning but has since been romanticised in films and on postcards."
Fran Sans is a display font that reflects the destination displays used in San Francisco's light rail vehicles. The city has a multitude of independent transit agencies, each with different display styles, creating a diverse typography landscape. The font draws particular inspiration from the LCD panel displays in Muni's Breda Light Rail Vehicles, characterized by a mechanical yet personal aesthetic. The design features geometric modules that form unique letterforms, embodying the charm and utility found throughout San Francisco's history and culture.
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